Talk about Old Times
Brand Design
Revitalizing Traditional Handicrafts with Modern Branding Thinking
With the passage of time, traditional Chinese handicrafts are being lost more and more. Consequently, I went to the countryside and started researching the situation of the craftsmen. I also tried to revive traditional crafts with the help of design thinking. However, this craft is an important part of the ancient Chinese culture, so I designed the „Xujiu“ brand. For the design of the product, I was inspired by Zen culture.
Research and SWOT Analysis
Results showcase
Process
These packages and objects are handcrafted by me. From searching for wood to the birth of the object—everything is the result of careful consideration. The wooden placement device of the incense burner is inspired by the waves of the river. The packaging print failed many times due to the screen-printing process but ultimately succeeded.