World Money Fair
CI Design
The World Money Fair in Berlin is the world's largest trade fair for collectible and investment coins. 300 international exhibitors present their coins and medals across 9,000 square meters. In 2024, a complete overhaul of the brand identity and trade fair presentation aimed to future-proof the World Money Fair. After extensive research and interviews with stakeholders, we developed a visual system that embodies clarity, orientation, and the brand’s premium standards—while also capturing the unique emotional connection that collectors have with coins. 14,000 visitors experienced firsthand how tradition and modernity can harmonize perfectly.
Logo Development und Print Collateral
Money makes the world go round.
